Third kit launched live at sunset
Newcastle United and PUMA have launched the club’s new 2017/18 third kit as part of the sports brand’s global Step Out campaign.
The kit was officially worn by the players for the first time on Wednesday night when Dwight Gayle, Matt Richie and Isaac Hayden appeared LIVE on Facebook as the sun set at 9:39pm over St. James’ Park.
As darkness fell, the players stepped out of the shadows to reveal the stunning new black third kit design featuring gold detailing, gold Fun88 and PUMA logos and adorned with this season’s iconic 125th anniversary crest.
Matchday host and Heart FM presenter, Justin Lockwood, hosted the live reveal on the club’s official Facebook page.
Justin gave an exclusive, access-all-areas tour of St. James’ Park and offered fans the chance to enter a prize draw for a signed shirt by guessing the exact time of sunset.
Magpies midfielder and PUMA athlete, Isaac Hayden, said: “I’m buzzing with the new kit designed by PUMA, the all black look is class. It’s gone down well with the lads in the dressing room.
“It’s great to be back in the Premier League, this is where this club belongs, I can’t wait to get started.”
As part of the Step Out campaign, PUMA Football has launched third and away kits for 23 of its clubs under the same story across seven time zones.
By creating these strong and clean-looking kits, PUMA’s aim is “to give both the players and fans confidence in style as they step out into their rival’s territory.”
Each kit is dark and fearsome in color, technically-advanced, premium in materials, and features unique detailing inspired by the individual club’s stadium or town, so home pride is with them wherever they go.
The reveal began in Sydney as Arsenal stepped out in front of Fort Dennison whilst the sun set on the spectacular backdrop of the Sydney Opera House and Harbour Bridge.
Elsewhere across the globe, Newcastle United were joined by clubs including Borussia Dortmund, Chivas, Cerezo Osaka, FC Krasnodar, Mamelodi Sundowns and Bordeaux in launching their kits as the sun went down on their respective countries.
The kit will be on sale from Tuesday 18 July at www.nufcdirect.com.