New kit: A closer look
Written by Lee Marshall
Newcastle United FC
Newcastle United's stunning new home kit is now available in store and we've taken a closer look.
With the Magpies' upcoming 125th anniversary season in mind, the kit has been carefully designed by PUMA in consultation with the club to incorporate several features from United’s long and illustrious history.
One of the standout features on the kit for the 2017/18 Premier League season is a special anniversary crest.
Gold and silver in design, it is based on the club’s existing crest - itself based on the city’s coat of arms.
A golden heraldic flourish has been added below the crest, signifying 125 years since the official naming of Newcastle United on 9 December 1892.
The crest will feature on the shirts and shorts of United’s home, away, third and goalkeepers’ kits.
Simply put, there are more stripes on the new home kit than have been seen in many recent seasons.
It is a sleek, modern take on a classic Newcastle shirt, with unbroken stripes on the front, back and arms.
The crest and FUN88 branding aside, all other elements on the front of the kit design are black and white. Black and white stripes, black collar, shoulders and trim and finished with neat white PUMA logos on the chest and arms.
The red number
Some of the club’s greatest players and teams have worn red numbers on the back of their black and white stripes and with so much black and white on show this season, the numbers will really stand out.
Despite being used so frequently throughout the club’s history, contrasting red numbers haven’t been seen on a United home shirt since the 1992/93 campaign.
That year, Kevin Keegan’s side gained promotion to the Premier League by winning the second tier title - just as Rafa Benítez's side have. The Entertainers era was beginning in earnest.
One of the club’s most popular home shirts of all time hails from the peak of the Entertainers era, with the 1995 to 1997 design remaining a firm fans’ favourite.
The new shirt adopts a similar grandad collar, with a simple, smart black neckline and single button fastening.
A design that takes you back without losing the modern touches. The shirt's understated collar construction and PUMA’s signature stripe detail on the shoulder are engineered to improve comfort and improve freedom of movement.
Moisture-wicking fabric draws perspiration away from the body, allowing it to evaporate faster and regulate body temperature and comfort whether in the stands or on the pitch.
In the players' shirts, ACTV tape technology has been used to micro-massage the skin in key areas. This helps to provide a faster, more effective energy supply to active muscles as well as supplying a skin tight fit - giving the players that competitive edge.
The classic design continues into the shorts. A simple, plain black has been chosen - just as it has been since 1920 (and some earlier variations before that).
The shorts feature the club’s anniversary crest and a white PUMA logo, while players’ match kit will also feature red Premier League numbers.
Plain black with a white turnover is a classic Newcastle United look.
A similar design has featured in Newcastle kits in at least one season during every decade since the 1930s.
Look back at any picture from cup-winning seasons of the Fifties and Sixties and the style is on show.
While white socks were the predominant choice in the Seventies, the design made a comeback in the Eighties and now makes its return for the first time since 1995.
When can fans buy it?
The 2017/18 PUMA home kit will be available in store and at nufcdirect.com from Thursday 15 June.