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Brand protection

The Newcastle United brand evokes pride and emotion around the world.

We love to see our passionate fans showing their support and we work hard to find ways for them to display their colours wherever they are.

To achieve this, we produce a wide range of high quality merchandise, all featuring elements of our growing portfolio of registered trademarks in both logos and words.

Examples include...



Unfortunately, this recognition makes our brand a target for counterfeiters who seek to exploit our fans with unapproved products and services. We are committed to protecting the Newcastle United brand and our Intellectual Property from any unauthorised use by individuals or organisations.

Counterfeit Products.

Counterfeiting is the deliberate attempt to deceive consumers by copying, manufacturing and marketing goods bearing well known trademarks. These goods are rarely safety tested and are usually of inferior quality.

Newcastle United is committed to protecting our fans by working with UK Trading Standards, Customs and law enforcement officers all around the world to prosecute those who manufacture, distribute and sell counterfeit Newcastle United products.

How can you help us?

We rely heavily upon our fans to help us put an end to this illegal activity. Should you have any information relating to counterfeit goods or the unauthorised use of our Intellectual Property please do not hesitate to contact us. All information provided will be treated in the strictest confidence.

Email:  Brandprotection@nufc.co.uk

Mail:  Brand Protection, Newcastle United Football Club, St James’ Park, Newcastle, NE1 4ST    

Newcastle United appreciates any help or assistance you may offer regarding this matter.

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