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Primary Enterprise Academy uses the brand of Newcastle United Football Club as a business case study to engage pupils. The goal is to give an insight into the world of work as well as developing teamwork and presentation skills. Pupils are set a business challenge to create a new club sponsor and set up a mini business, including job roles and company identities. Pupils work in small groups to complete the challenge, present their ideas to their peers and select a winning group from the class. That group is then invited to St. James' Park to pitch their idea to a panel of judges who are crowned Primary Enterprise Champions.

The programme is funded by Premier League, North Tyneside Council and Sir James' Knott Trust.

For more inrormation about Primary Enterprise, please contact Andrew Foster at