Newcastle United Foundation's Toon Times exhibition at the city's Discovery Museum has helped smash all previous visitor records for the museum in its first month on show.
More than 50,000 people visited the exhibition in February following a VIP opening at the beginning of the month.
Toon Times takes supporters on a journey through the Club's history, from its humble origins in 1881 through to today's star-studded Barclays Premier League team.
Proving popular with fans and families alike, the display features a players' tunnel and team changing room, a dedicated fanzone, a replica of the Inter-Cities Fairs Cup, a range of Newcastle United team shirts worn by legends including Jackie Milburn, Kevin Keegan and Alan Shearer, and even a pair of stuffed Magpies.
The exhibition has been commissioned by the Foundation, in partnership with Tyne & Wear Archives & Museums and is funded by the Premier League PFA Community Fund, Heritage Lottery Fund and North East supply-teaching agency First Class Supply.
Project co-ordinator at the Foundation, Gavin Ferry, said: "We were always confident that Toon Times would be popular but even we have been blown away by the visitor numbers.
"With Easter, May half-term and the summer holidays coming up those numbers look set to rise and rise."
Iain Watson, director of Tyne & Wear Archives & Museums, added: "We are delighted that Toon Times has helped attract such a record number of visitors in its first month.
"The exhibition is drawing new audiences to the Discovery Museum as well as delighting our exisiting visitors."
Toon Times is open until Sunday, 5th October. The Discovery Museum, which located in Blandford Square close to St. James' Boulevard, is open from 10am-4pm midweek and 11am-4pm at weekends. Admission is free.
For more information, visit www. discoverymuseum.org.uk.