Newcastle United Foundation has taken part in a special event at the home of Chelsea, where the Premier League and the Department for Business, Innovation and Skills announced plans to jointly deliver enterprise education to young people in the United Kingdom.
Staff from the Magpies' official registered charity travelled to Stamford Bridge to take part in the launch of the Premier League Enterprise Academy (PLEA), demonstrating how the Foundation harnesses the power of football to engage and improve the lives of almost 50,000 local youngsters and families across the North-East each year.
The Premier League Enterprise Challenge tasks students aged 14-19 with developing possible solutions to real life challenges that football clubs face.
This year, students are tasked with better engaging their club's international fans. The Department for BIS has committed to helping the Premier League deliver the next two Enterprise Challenges, which will allow the programme to engage more students than ever and specifically target hard to reach young people.
The Enterprise Challenge is the annual highlight of the Premier League Enterprise Academy, a programme which gives young people a unique insight into the running of professional football clubs and sees them learn by using real business examples drawn from their club.
Created in 2008, there are now 24 clubs running PLEA which will have engaged over 90,000 young people by this summer from over £1.2million in overall investment.
Premier League chief executive Richard Scudamore said: "The Premier League Enterprise Challenge is one of the highlights of the Premier League season and we are happy to have the Department of Business, Innovation and Skills as a partner.
"Using the Premier League as a business model offers the young people involved the opportunity to explore different areas of the world of commerce and business whilst encouraging and supporting them in the development of a wide range of new skills that will undoubtedly prove useful in their future careers."
Enterprise and Skills Minister Matthew Hancock added: "The Premier League's Enterprise Challenge supports the Government's drive to build a culture of enterprise.
"The competition is a creative way to engage young people's passion for business and offer experience of the real life challenges that businesses have to tackle in order to succeed in the global race.
"I hope this year's competition will inspire even more young people to kick-start their own business ideas and consider enterprise as a viable career option."
Throughout the season, PLEA participants are engaged in activities facilitated by dedicated Premier League Enterprise project staff in partnership with teachers and youth workers.
Departmental heads from areas of the club such as marketing, customer services, catering, communications and HR deliver sessions and offer behind the scenes tours to provide insight into how they work within their organisation. Over 6,600 Primary school students will be taking part in PLEA courses this year.