Newcastle United Foundation has unveiled a striking new identity for its fifth anniversary year, thanks to creative design and advertising agency Stark Hartley Atkinson.
The new identity follows Newcastle United Foundation's success and growth over the last few years and felt it was required to reflect its achievements and vision to 'Build a United Future' for children, young people and adults throughout the North East.
Nigel Hartley, Managing Director of Stark Hartley Atkinson said:
"It has been a real pleasure to work on the rebrand of the Newcastle United Foundation. We wanted to create a powerful identity for the charity in such a competitive environment. We worked closely with the staff and made sure we considered all parties when designing the new brand. We know how passionate the Newcastle United Foundation supporters are and the importance of the work they do in the community. The scale and profile of the Foundation has grown so much over the last five years and we feel this new identity reflects their success."
Kate Bradley, Head of Newcastle United Foundation added:
We are delighted with the logo, which gives us a strong, new brand. We want to thank Stark Hartley Atkinson for their time in creating this design."
Newcastle United Foundation's new logo is built up of four elements: the panels from a football, the football club crest, the charity name and its mission statement: "Building a United future". Stark Hartley Atkinson has developed a professional and instantly recognisable logo and brand identity that reflects the Foundation's future ambitions and will make supporters proud.