Uganda 1

Staff from Newcastle United Foundation have been teaching students in Uganda about business and enterprise.

Enterprise and Employability Coordinator Sam McLoughlin travelled to Africa last month to deliver a new element of the Premier League's successful Premier Skills project in partnership with the British Council.

The innovative programme uses football to teach young people the basic principles of business and self-employment, providing in-depth lessons in specific areas like entrepreneurship, marketing, finance, and communications.

For five days, 20 students and four teachers from Kitante Hill School in Kampala, along with four young people from Premier Skills community projects, were stimulated to think entrepreneurially and taught business skills through a range of interactive opportunities.

The students also heard from Newcastle United's young player Gaël Bigirimana via film. Bigirimana lived briefly in Kampala before moving to the UK in 2004, representing the local youth team where many of the Kitante Hill students play each week. In reward for their dedicated participation, all the students were presented with Certificates, prizes from Newcastle United, footballs, and Premier Skills shirts.

Sam added:

"The effort and attitude of the students was first class. They demonstrated true entrepreneurial flair and all having promising futures ahead of them. The fact that every student already runs their own small business on top of their studies amazed me."

"They are all huge fans of Premier League football and I think I have converted them into lifelong Toon fans. Our plan now is to link up Kitante Hill with a school in the North East."

Premier Skills combines the reach of the British Council with the global appeal of the Premier League to use football to develop a brighter future for young people around the world. Drawing upon the Premier Leagues' domestic expertise, it uses football to tackle a variety of social issues in the community, like health, disability, gender, inclusion and education.

"Our purpose is to connect people in the UK to people in other countries and football is a great way to do that. We are proud of our partnership with the Premier League and are delighted to be extending the Premier Skills offering in Uganda by introducing the Enterprise Academy, a unique project which nurtures talent by teaching young people valuable business skills through football," said British Council's Country Director Peter Brown.