More than £10,000 was raised for the Newcastle United Foundation as adrenaline junkies launched themselves across St. James' Park on a zip wire on Saturday.
A 130-strong team, joined by BBC Radio Newcastle presenter Simon Pryde, took part in the exhilarating charity challenge in which they travelled on a 150ft zip wire from Level 7 of the stadium's towering Leazes Stand.
Pryde only recently returned from the gruelling Marathon des Sables footrace in Morocco, which spans 155 miles of desert in just six days and takes place in temperatures topping 100 degrees Fahrenheit.
But the generous broadcaster was quick to turn his attention to Saturday's heart-racing pitchside plunge to boost the Foundation's continued work in disadvantaged communities across the region, which benefits more than 38,000 children, young people and families each year.
Fellow BBC Radio Newcastle presenter and ex-Newcastle United Legend John Anderson was due to take part in the event but was called away to a commentating job at the last minute.
"The experience was absolutely fantastic and I am so pleased to support Newcastle United Foundation which does amazing work in the community," said Pryde.
"It is a shame that John could not make it and maybe the nerves got the better of him in the end! I look forward to him taking part in the next Foundation challenge."
Other brave participants included Newcastle United Foundation supporters and fans and staff from the Club, with each of the 130 zip sliders raising a minimum of £140 each in order to take part.
Sarah Medcalf, Newcastle United Foundation fundraising manager, said: "Our aim this season is to reach even more disadvantaged children and young people in the North-East and those taking part in this Foundation zip wire event will help us to achieve this.
"We raised more than £10,000 for the local community which is a fantastic amount and a huge thank you goes out to all that took part."
All funds raised will enhance the Foundation's health, educational and disability football projects across the North-East, which uses the power of football to engage, educated and improve lives.
To learn more about how you can get involved, please visit www.nufc.co.uk/Foundation.