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NEWCASTLE United's badge is modelled on the City coat-of-arms. The two sea-horses represents Tyneside's strong connection with the sea, while the castle links with the city's Norman keep.

The flag is similar to the City crest, a version of the cross of St. George and the shield signifies the club's black'n'white striped shirt.

The present crest of Newcastle United was first used for season 1988-89 after the club had occasionally used the City of Newcastle upon Tyne coat-of-arms during their history, specifically for FA Cup finals.

During the mid 1970s decade and following 1980s era, the Magpies used two different badges of a modern design on their famous shirt, then produced a new crest.