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Football generates worldwide appeal greater than any other, which translates to television audiences that run into the hundreds of millions on an annual basis. The average Barclays Premier League game averages an audience of 1.2 million, with over 9.3 million households and 1.5 million Public Houses having access to Sky and ESPN. The estimated worldwide viewing figures averages 220 million across the 204 countries screening the games, with the viewing figures per game estimated around 32.6 million.


Newcastle United's advertising and sponsorship department has a wide range of ways your organisation can benefit from an association with us. We are a club that is rich with history and tradition, boasting over 1 million visitors to St James' Park per season and around 52,000 home fans each home game.


Newcastle United offer a comprehensive and professional catalogue of advertising and promotional opportunities including ground advertising boards, programme advertising, sponsorship packages and much more, all of which can be tailored to your individual needs. We endeavor to work closely with you to help you achieve your objectives. To discuss the latest opportunities to promote your business, contact the commercial team on 



Programme Advertising


Matchday programme advertising is the perfect way to advertise to both home and away fans. Unlike newspaper advertising, programmes are collectors' items for those attending football games or visiting the Club Shop on a daily basis. We offer full page colour advertising which provides you with the option of changing your advert per game throughout the season.


For further details please contact our commercial team on  


Ground Advertising


There are a number of pitchside advertising opportunities, with the benefit of 90 minutes of exposure in comparison to a 30 second television commercial.


Sites are primarily available as 20ft x 2ft 6 or 18ft x 2ft in the prime TV facing areas.


If your target audience is within the ground and the 52,000 thousand fans attending each match and during the week, then there are specifically crowd-facing sites for you to promote your brand. With a choice of stands and locations, crowd facing pitchside boards are the ideal way for attracting local and away supporters to your business.


For further details please contact our commercial team on


Team Sheet Advertising

We now offer the opportunity to advertise on the reverse of our matchday team sheet which is provided to approximately 2,500 press and hospitality guests prior to kick-of at every home game.


For further details please contact our commercial team on