Newcastle United and Stoke City have agreed to reduce away match ticket prices on a reciprocal basis for their corresponding Barclays Premier League fixtures during the 2014/15 season.
News of the reciprocal deal, which will see travelling fans of both clubs paying just £20 (adults) and £5 (juniors) for away tickets at the Britannia Stadium and St. James' Park, comes within 24 hours of the Magpies announcing a similar deal with Southampton.
United's reciprocal pricing deal, which was introduced during the 2013/14 campaign, offers away fans travelling to league fixtures at St. James' Park cheaper match tickets in the visitors' section if their club guarantees the same lower price for Newcastle supporters who travel to the Magpies' corresponding away league fixture.
Deals with West Bromwich Albion and Swansea City led to headline savings of 61.5% and 42.3% for Newcastle supporters at The Hawthorns and Liberty Stadium respectively last season - and now Southampton and Stoke City are the latest clubs to sign up to guarantee savings for travelling fans, with more clubs set to follow.
Newcastle United and Southampton have agreed to fix away ticket at the lower price of £25 for adults and £5 for concessions for their return Premier League fixtures during the 2014/15 season, with the sides meeting at St. Mary's in September and in the North East in January 2015.
Tickets went on sale to Newcastle United season ticket holders with 25+ loyalty points via www.nufc.co.uk/tickets on Thursday morning, with any remaining tickets available to members from Wednesday 27th August.
Newcastle's agreement with Saints has produced savings of 32% for adults and a whopping 77% for concessions (under-22s and over-65s) based on last year's original listed prices of £37 for adults and £22 for youngsters for their fixtures at St. Mary's and St. James' Park.
The reciprocal agreement with Stoke City will see tickets set at just £20 for adult supporters and £5 for juniors, representing a saving of £10 (33%) for fans of both clubs from the original £30 price for an adult away ticket when the sides met last season. Young Magpies fans will save 64% on the £14 concessionary ticket price charged for Newcastle's 1-0 defeat at the Britannia Stadium in 2013/14.
Newcastle United travel to the Britannia Stadium on Monday 29th September (8pm), before hosting the Potters at St. James' Park in February 2015. Ticket sale dates will be announced in due course.
Lee Charnley, managing director at Newcastle United, said: "We are delighted to be working with Southampton and Stoke City for the mutual benefit of our supporters this season. At a time when the price of football is under close scrutiny, it's very pleasing to be announcing plans which will make match tickets even more accessible.
"We hope more clubs will follow these examples and agree prices which will benefit supporters."
Tony Scholes, chief executive at Stoke City, said: "We spoke with Newcastle as we recognised an opportunity to give further benefit to fans, of both sides, who will have to make very long trips to support their team. We are delighted to have agreed what we believe is a very attractive price to watch two of the Premier Leagues most established sides."
Newcastle United has been named by the BBC's independent Price of Football survey as the cheapest day out in the Barclays Premier League for the last two successive years, with a trip to St. James' Park also cheaper than any other Football League club in the North East and Cumbria.
Newcastle now have Europe's largest family enclosure with a capacity of 8,200, with significant discounts for a combined adult and child season ticket. Individual match tickets for Sunday's visit of reigning Premier League champions Manchester City are priced from just £5 for juniors.