By Dan King - Newcastle United Club Reporter
Newcastle United have unveiled their brand new away kit for the 2013/14 Barclays Premier League season.
Fans can order the strip via www.nufcdirect.com or be one of the first to wear it by heading into the official club stores at St. James' Park and the Metrocentre.
The Magpies' 2013/14 PUMA away kit features insignia blue shirt, shorts and socks, with light blue trim to complement both the colouration in the iconic Newcastle United club crest and the logo of new principal sponsor, Wonga.com.
Stuart Middlemiss, Head of Retail at Newcastle United, said: "The new away kit has a very distinctive look and the initial feedback we have had about the design and feel from players has been very positive.
"We are delighted to be offering fans the opportunity to purchase their kit ahead of their summer holidays. I'm sure it will prove to be extremely popular."
Featuring all of the technological excellence expected from a PUMA kit, the innovative new replica strip is inspired by the Sportslifestyle brand's Spirit product line and incorporates Dry Cell technology for improved player performance.
Dry Cell technology enhances body performance by dragging moisture away from the body, improving air-flow and keeping the body at the ultimate performance temperature. Meanwhile, the four-way stretch underarm panel, cuffs, and back mesh offer the same freedom of movement as the match kit.
Roger Harrison, Marketing Director at PUMA UK, said: "Newcastle United have one of the most iconic home shirts in British football. Our challenge was to deliver an away shirt that both enhanced player performance and inspired fans to wear it with pride.
"We're proud to achieve both requirements with the integration of Dry Cell technology and our Spirit graphic."
Darryl Bowman, Marketing Director at Wonga.com, said: "It's great to finally see our brand on a Newcastle United shirt and we're looking forward to our sponsorship officially starting on Monday, 20th May.
"We'll be kicking it off with something special to celebrate the return of St. James' Park and there's lots more planned for Newcastle's huge and loyal fan base over the coming season."
Supporters can order their 2013/14 away kit by visiting www.nufcdirect.com.