Newcastle United have dedicated Sunday's match against West Bromwich Albion to Kick It Out's annual One Game, One Community weeks of action.
This season's initiative, which runs from 18-29 October 2012, sees football clubs everywhere embrace the inclusive and multi-cultural nature of the English game by holding events involving supporters and players alike.
This weekend provides a platform for fans, players and staff to show their commitment to equality and inclusion in football by wearing One Game, One Community T-shirts, donning campaign badges and stickers, and leading community-based activities.
Over the coming weeks, there are a range of exciting free events being held for football fans to participate in such as the Kick It Out Cup, a tournament launched in conjunction with Powerleague, which scours the country for the best five-a-side team in the land.
Other highlights include a panel debate on the rise of social media in football taking place in London, and an education event on anti-Semitism in football, held in Manchester.