Peter Beardsley, Alan Pardew and Bob Moncur

Newcastle United Football Club's new sponsor has today given the club's fans back their home of football by reinstating the stadium's rightful St. James' Park name.

A replica of the original sign - which graced the ground for more than a century - was unveiled by Wonga, Newcastle United manager Alan Pardew, and ten lucky fans who won a local competition.

The transfer is a gift to fans from the digital finance company, who last week announced they would be the proud sponsors of the club for the next four years. As well as defending the heritage of the club with the reinstated name, Newcastle United and its fans will also benefit from Wonga's investment in the academy and the club's foundation scheme, which helps 15 and 16 year-olds find work.

Darryl Bowman, a director from, said: "It gives all of us at Wonga great pride to be able to reinstate the name of this great institution. As the new sponsor, we are really looking forward to working with the club and the fans over the next four years."

Kathy Steven, lifelong Newcastle United fan and season ticket holder, said: "I'm over the moon that the sign has officially been unveiled. It is a wonderful sight to see. Roll on our next home game, and the return of some great football being played at our much-loved St. James' Park."