Newcastle fans can now buy the same football boots that the players wear, as well as getting their hands on rare football shirts from around the world, after part of the St. James' Park Club Store was taken over by Soccer Scene.
The company is one of the longest-established football stores in the UK, with its flagship store in Carnaby Street, London.
Soccer Scene supplies football boots to professional players under the Soccer Scene Elite banner, and they are now on sale in the St. James' shop. Top-of-the-range shinpads, footballs and other accessories are also available.
In addition, there are shirts from teams all over Europe and even further afield, from Sporting Lisbon to Barcelona to Roma to Atletico Madrid, and international teams too.
And the club benefits from each sale on a commission basis, meaning increased revenue for the Magpies.